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Biola Dada

Biola Dada

Chief Executive Officer

Biola is a young and vibrant Nigerian with about 17 years experience in Print Media and over 7 years post NYSC Experience in Advertising and Hospitality Industry. He is a graduate of Applied Physics, a trained Graphics Designer, and a Marketing/Advertising Guru.

An Alumnus of the prestigious Pan African University with certification in Small and Medium Enterprise (SME) Toolkits. He is also an alumnus of Orange Academy (A member of Coolbrand House, Neitherlands & Africa’s 1st School of Integrated Brand Experience). Biola was PR & Media Manager for Strada Media Ltd, a position held until December 2017. Prior to his days at Strada Media, he was the Unit Head, Switch Experiential (an Activation Agency of Richbrands Group), where he managed activation projects worth over N200million for the agency’s clients – majorly multinationals.

He has been involved in market strategy development and execution for major brands including British Council, Nigeria, United Bank of Africa, Old Mutuals, MallforAfrica.com, Dealdey Nigeria, Cars45.com, Moet Hennessy, Union Bank, Cornerstone Insurance, MTN, Emirate Airline, Procter & Gamble (Pampers, Ariel, Oral B, Safeguard, Gillette etc), Perfetti’s Fruittella Fills , Barcelós, WAMCO Friesland Campina (Peak Milk), Martini, NDIC, Sapetro, to mention a few.

Prior to starting Printexpress.ng, Biola worked with Moorhouse Properties Limited (MPL) where he held several managerial positions including being the Sales and Marketing Manager of Epe Resort and Spa, Jubilee Chalets, Epe and also as the Business Development Manager for the Group. MPL is the foremost Nigerian company that has developed a brand experience within the entire Nigerian hospitality market. MPL is arguably the company with the highest number of hotels within its portfolio of hotels in Nigeria presently and some of her Hotels include; Ibis Airport Hotel, Moorhouse M Gallery, Ikoyi, Novotel, Port Harcourt and many more across Nigeria.

Biola is a serial entrepreneur and he has founded a few startups which includes Sapient Media, Printexpress.ng, Leaps and Bounds (L&B) and a few others – they all operates majorly within the Marketing and Advertising Industry, which happens to be his area of keen interest. He also sits on the board of various tech startups in Nigeria. He was recently appointed as the West Africa Outreach Coordinator for The Global Center for Risk & Innovation.

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